Female Engineers Soar Higher at Airbus

Airplane manufacturer Airbus has long taken pride in employing local workers at its Aircraft Fitter operation based in Broughton, Wales.
 
However, they are aware that the overwhelming amount of the Aircraft Fitter roles have been carried out by men. 
 
It was determined at the beginning of 2022 to tap further into the local talent base and improve equality and diversity.
 
Working alongside outsourced recruitment partner Guidant Global, an advertising campaign was devised and launched, featuring female Airbus talent working on different aircraft within the manufacturing environment. 
 
There were challenges including battling conscious and unconscious beliefs that manufacturing was a male only role and a perception amongst women that as such Airbus only welcomed male applications. Airbus, like the rest of the aviation industry, also had to tackle fears about the long-term impact of the Covid pandemic on demand and employment.  
 
Guidant Global’s experience in developing leading and creative inclusive recruitment strategies overcame these barriers and helped Airbus welcome more high-quality female Aircraft Fitter talent.